Increasing Planning Effectiveness

Abstract

Suggests that strategic planning offers managers the tools to cope with complex, changing environments and to shape organizational responses. However, points out that experience and research suggests that, frequently, these potential benefits have not been achieved. Out of the common disillusionment and cynicism about planning, identifies ten principles for actively and creatively managing the process of planning to achieve the goals sought from strategic plans.

Citation

Morgan, N.A. and Piercy, N.F. (1993), "Increasing Planning Effectiveness", Management Decision, Vol. 31 No. 4. https://doi.org/10.1108/00251749310037549