TY  - JOUR
AB  - The Middle East has been overlooked by American companies as a
region in which to explore market opportunities. Suggests that this is
largely due to ignorance of, and bias towards, the culture and politics
of the Middle East. Discusses aspects of Middle East culture and
situational determinants which American companies would be wise to
assimilate and suggests practices to carry out or avoid when attempting
to form business relationships in the Middle East.
VL  - 31
IS  - 1
SN  - 0025-1747
DO  - 10.1108/00251749310023193
UR  - https://doi.org/10.1108/00251749310023193
AU  - Abbasi Sami M.
AU  - Hollman Kenneth W.
PY  - 1993
Y1  - 1993/01/01
TI  - Business Success in the Middle East
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/04/26
ER  -