TY  - JOUR
AB  - In an attempt to make progress towards filling out some major gaps
in the export marketing literature, focuses on the comparison of the
business relationships of indigenous manufacturers from Greece with
importers based in a developed country and other domestic purchasing
partners, with regard to the dimension of exercised power. Fifty‐three
Greek manufacturing firms participated in the research study. Overall,
Greek manufacturers were found to lose a significant degree of control
over key marketing decision‐making areas, when expanding their
operations from domestic to overseas markets. Concludes that the study
findings have important implications for business practitioners, as well
as for future research directions in the field of export marketing.
VL  - 30
IS  - 4
SN  - 0025-1747
DO  - 10.1108/00251749210014734
UR  - https://doi.org/10.1108/00251749210014734
AU  - Katsikeas Constantine S.
AU  - Piercy Nigel F.
PY  - 1992
Y1  - 1992/01/01
TI  - Exporter‐Importer and Exporter‐Domestic Customer
Relationships: Power Considerations
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/04/20
ER  -