TY  - JOUR
AB  - The distinguishing feature of new style product development is that
it allows companies to achieve new sales growth even in markets which
many suppliers regard as mature. Success is achieved by using marketing
skills to focus technical skills. Discusses the operational requirements
for making the approach work in large organizations, drawing on examples
of new style product development in American, Japanese and British
companies.
VL  - 30
IS  - 2
SN  - 0025-1747
DO  - 10.1108/00251749210011142
UR  - https://doi.org/10.1108/00251749210011142
AU  - Johne Axel
PY  - 1992
Y1  - 1992/01/01
TI  - New Style Product Development
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -