TY  - JOUR
AB  - Describes organizational‐organismic parallels in the context of the
“natural need” for internal marketing. The need for internal
marketing, especially within service organizations, is commonly
recognized, but its implementation is considerably more difficult than
its planning. Attitude barriers (unreceptiveness to marketing
philosophy) may exist even in the higher levels of management, where
they are potentially more difficult to change, yet changing them will
have the greatest effect on the organization. Suggests that one strong
argument which could be used is the organismic metaphor, which draws
parallels between organizations and organisms.
VL  - 30
IS  - 2
SN  - 0025-1747
DO  - 10.1108/00251749210011133
UR  - https://doi.org/10.1108/00251749210011133
AU  - Mitchell V.W.
PY  - 1992
Y1  - 1992/01/01
TI  - Organizational Homoeostasis: A Role for Internal Marketing
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -