TY  - JOUR
AB  - The search for a better grasp of the what, why and how of product
value is analogous to the quest for the Holy Grail. Just when you think
that you finally have a handle on it, the mirage fades away and another
appears on the horizon, full of hope. So go our efforts to understand
customer valuation of products. There exists a value definition at every
turn, but one is never too sure how they all fit together (if they do at
all!). This article attempts to reconcile the various definitions in the
search for an operational framework of product value.
VL  - 29
IS  - 1
SN  - 0025-1747
DO  - 10.1108/00251749110005294
UR  - https://doi.org/10.1108/00251749110005294
AU  - Mohan Reddy N.
PY  - 1991
Y1  - 1991/01/01
TI  - Defining Product Value in Industrial Markets
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -