Kotler on...

Abstract

Marketing “guru” Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing and positioning of business schools, marketing strategy, and employee involvement in marketing. An anecdotal piece.

Citation

Kotler, P. (1991), "Kotler on...", Management Decision, Vol. 29 No. 2. https://doi.org/10.1108/00251749110004961