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The Internal Marketing of Services: The New Age Surge

Management Decision

ISSN: 0025-1747

Article publication date: 1 May 1991

Abstract

Internal marketing in itself is not new, but is only recently becoming widespread in public and private sector organisations. Whilst the principles of internal and external marketing are the same, there are some differences – in targeting, politics, incentives, skills, motivation and interpersonal factors. Case examples are drawn on, from financial services, outplacement and management consultancy.

Keywords

Citation

Wilson, A. (1991), "The Internal Marketing of Services: The New Age Surge", Management Decision, Vol. 29 No. 5. https://doi.org/10.1108/00251749110002558

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited