Corporate/Marketing Philosophy: A US, Japanese and British Comparison

Abstract

This article presents the results of a recent study of the strategic marketing and management priorities of leading British executives. Further, their views on a wide range of current and future strategy issues are compared with earlier research on US and Japanese executives conducted by the Japanese Management Association (JMA).

Citation

Howard, D.G., Howell, W. and Ryans, J.K. (1990), "Corporate/Marketing Philosophy: A US, Japanese and British Comparison", Management Decision, Vol. 28 No. 1. https://doi.org/10.1108/00251749010145146