TY  - JOUR
AB  - Speeding technology to market, and to the right
market, is increasingly held out as the hallmark
of well run technology‐based organisations. This
paper details an inexpensive methodology to
evaluate the economic viability of technologies that
have potential applicability in a broad range of
market segments.
VL  - 28
IS  - 8
SN  - 0025-1747
DO  - 10.1108/00251749010005286
UR  - https://doi.org/10.1108/00251749010005286
AU  - Mohan Reddy N.
PY  - 1990
Y1  - 1990/01/01
TI  - Market Opportunity Analysis for Emerging Technologies
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/05/07
ER  -