Market Opportunity Analysis for Emerging Technologies

Abstract

Speeding technology to market, and to the right market, is increasingly held out as the hallmark of well run technology‐based organisations. This paper details an inexpensive methodology to evaluate the economic viability of technologies that have potential applicability in a broad range of market segments.

Citation

Mohan Reddy, N. (1990), "Market Opportunity Analysis for Emerging Technologies", Management Decision, Vol. 28 No. 8. https://doi.org/10.1108/00251749010005286