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Market Opportunity Analysis for Emerging Technologies

Management Decision

ISSN: 0025-1747

Article publication date: 1 August 1990

Abstract

Speeding technology to market, and to the right market, is increasingly held out as the hallmark of well run technology‐based organisations. This paper details an inexpensive methodology to evaluate the economic viability of technologies that have potential applicability in a broad range of market segments.

Keywords

Citation

Mohan Reddy, N. (1990), "Market Opportunity Analysis for Emerging Technologies", Management Decision, Vol. 28 No. 8. https://doi.org/10.1108/00251749010005286

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited