TY  - JOUR
AB  - Older consumers, that is, those people nearing
or at retirement age, are increasingly being
recognised as an important market segment. This
segment is reviewed and some ways for the
marketer to approach it are suggested.
VL  - 28
IS  - 6
SN  - 0025-1747
DO  - 10.1108/00251749010000696
UR  - https://doi.org/10.1108/00251749010000696
AU  - Tynan Caroline
PY  - 1990
Y1  - 1990/01/01
TI  - Marketing to the Older Consumer: A Qualitative Perspective
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/05/05
ER  -