Retailing and the Importance of Micro‐Locational Linkages

Abstract

Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. This article presents the results of a survey of the micro‐locational perceptions of traders in the centre of a major British City.

Citation

Brown, S. (1989), "Retailing and the Importance of Micro‐Locational Linkages", Management Decision, Vol. 27 No. 5. https://doi.org/10.1108/00251748910132566