The purpose of this paper is to establish a framework for clarifying and extending the concept of inter‐firm market orientation (IMO) and to complement the relatively small body of literature related to this concept.
The conceptual framework is informed by empirical research based on a longitudinal multi‐case study.
This research identifies a nexus linking IMO with value creation in inter‐firm partnerships. The findings also suggest that IMO has an impact on companies' performance in terms of knowledge transfer, innovation and market access.
IMO contributes to value creation processes in the context of strategic networks.
A discussion of these findings, together with implications for practice and proposals for further research, is provided.
Cambra‐Fierro, J., Florin, J., Perez, L. and Whitelock, J. (2011), "Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks", Management Decision, Vol. 49 No. 3, pp. 444-467. https://doi.org/10.1108/00251741111120798
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