This paper aims to show how western project managers operating in Asia can employ a survey based on cultural dimensions and continua as a means to assist with managing a team of host national staff.
A survey based on a model of national cultural dimensions is described.
The results for this group of project managers suggest some utility for the Kets de Vries model of cultural dimensions as a means for cross‐cultural studies.
The small sample size is a useful means of measuring cultural orientations in cross cultural research.
Previous use of this cultural model in survey form has not been reported and the approach shows promise as a means for improving cross‐cultural understanding.
Burchell, R. and Gilden, A. (2008), "Measuring cultural perceptions of western project managers operating in the Asian region: Application of a cultural model", Management Decision, Vol. 46 No. 7, pp. 1052-1065. https://doi.org/10.1108/00251740810890212
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