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New directions for the biopharma industry in Canada: modelling and empirical findings

Isidre March‐Chorda (Dpt. Dirección de Empresas, University of Valencia, Valencia, Spain)
Rosa M. Yagüe‐Perales (Dpt. Economía Aplicada, University of Valencia, Valencia, Spain)

Management Decision

ISSN: 0025-1747

Article publication date: 20 June 2008

Abstract

Purpose

The main purpose of this study is to identify features and trends shaping the business models currently prevailing in the Canadian biopharma industry, by disaggregating the business model analysis into four key areas: value creation, investment strategy, business strategy, success factors

Design/methodology/approach

Results arise from an empirical fieldwork of qualitative nature, undertaken by the end of 2004, involving deep interviews to a broad variety of key stakeholders of the biopharma industry in the Quebec region, including biopharma firms, large pharma firms, venture capital funds, research centers and recognized experts from consultancy firms and Universities.

Findings

Biopharma firms encounter difficulties to bridge the gap between the research innovation focus to the large scale production focus. The biopharma firms need to announce achievable and promising hits in the near future, mainly by filing patents and also through scientific publications, and making believable their prospects to reach the release phase. Venture capitalists and private investors claim for original, innovative and marketable results, keeping away from just imitative enterprises. The one product firms still largely prevail.

Research limitations/implications

Lessons learned through this fieldwork might in the future be complemented with a quantitative survey to biopharma firms in the Quebec region.

Practical implications

When funding biopharma firms, private investors claim for original, innovative and marketable results, keeping away from just imitative enterprises. The business model must evolve, and take into account the quick changes in the environment, coming either from the market or from the technologies and research streams.

Originality/value

Disaggregating the business model analysis into four key areas will make an original contribution to the limited knowledge about expectations and future prospects of the biopharma industry

Keywords

Citation

March‐Chorda, I. and Yagüe‐Perales, R.M. (2008), "New directions for the biopharma industry in Canada: modelling and empirical findings", Management Decision, Vol. 46 No. 6, pp. 880-893. https://doi.org/10.1108/00251740810882653

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited