Crazy days call for crazy ways? Narrating Tom Peters

David Collins (Essex Management Centre, University of Essex, Colchester, UK)
Ceri Watkins (Department of Accounting, Finance and Management, University of Essex, Colchester, UK)

Management Decision

ISSN: 0025-1747

Publication date: 1 June 2006



The purpose of this paper is to offer a critical review of the work of Tom Peters.


Notes a degree of narrative experimentation in the works of Tom Peters. Offers a narrative typology to describe this narrative change, suggests a number of reasons for this narrative experimentation and outlines topics for future research in this area.


The paper suggests that Peters' narrative experimentation reflects twin frustrations. Namely Peters' frustration with the short‐term orientations and innate conservatism of the US business élite and peripheralization in Corporate America.


The paper proposes an original narrative typology for the examination of Peters' work and suggests directions for future research.



Collins, D. and Watkins, C. (2006), "Crazy days call for crazy ways? Narrating Tom Peters", Management Decision, Vol. 44 No. 5, pp. 658-673.

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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