This paper developed a model to identify empirically the critical strategic variables for value‐based management. Since “value” is abstract in its nature, managers need to know more concrete and clear target measures that derive the value of their business. In this model common financial variables and their variations are used as input variables to synthesize the market value added (MVA). The model used an artificial intelligence technique that is non‐parametric by nature and intended to capture a dynamic relationship between input and output variables. The study results show that this model is able to identify a set of strategic variables that are linked directly to the MVA of companies involved.
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