Books and journals Case studies Expert Briefings Open Access
Advanced search

Strategy visualisation: knowing, understanding, and formulating

Ken Platts (Centre for Strategy and Performance, Department of Engineering, University of Cambridge, Cambridge, UK)
Kim Hua Tan (Centre for Strategy and Performance, Department of Engineering, University of Cambridge, Cambridge, UK)

Management Decision

ISSN: 0025-1747

Publication date: 1 June 2004

Abstract

The key to executing strategy is to have people in the organisation understand it. As the complexity of the business environment increases, good communication and shared understanding among managers are vital. Managers need to present increasing amounts of information to one another clearly and effectively. A good diagram can convey instantly, and memorably, a relationship that would otherwise require a laborious and easily forgotten explanation. However, a review of the literature shows that little is available to guide managers in applying visualisation techniques to assist them in a strategy formulation process. This paper briefly reviews visualisation, and explores how visualisation can be used to support strategic decision making. The different visualisation requirements of a strategy formulation process are discussed. Then, a range of strategy tools developed by the Institute for Manufacturing, University of Cambridge, is introduced and their applications are described. Finally, a strategy visualisation framework, which might help practising managers identify useable visualisation tools for strategy formulation; and help researchers identify where future research in visualisation would be industrially relevant, is introduced.

Keywords

  • Corporate strategy
  • Audio visual aids
  • Visual media
  • Operations management

Citation

Platts, K. and Hua Tan, K. (2004), "Strategy visualisation: knowing, understanding, and formulating", Management Decision, Vol. 42 No. 5, pp. 667-676. https://doi.org/10.1108/00251740410538505

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Please note you do not have access to teaching notes

You may be able to access teaching notes by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
If you think you should have access to this content, click the button to contact our support team.
Contact us

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you think you should have access to this content, click the button to contact our support team.
Contact us
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here