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A framework to implement strategies in organizations

Fevzi Okumus (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong, SAR China, and School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey)

Management Decision

ISSN: 0025-1747

Article publication date: 1 November 2003



The implementation of strategy, directly or indirectly, relates to all facets of management. Therefore, it is essential to follow a holistic approach when analyzing and evaluating complex issues of implementation. However, research in this area is still limited, and offers few practical propositions. Given this situation, this article proposes an implementation framework by identifying key elements/factors of implementation and categorizing them into different groups depending on their role and importance. The role and importance of each implementation factor, as well as its relationship with other factors, are explained. It is believed that the framework developed in this article can assist executives and researchers to better understand and evaluate complex factors of implementation and deal with challenges from a holistic perspective. Suggestions for practice and future research are also given.



Okumus, F. (2003), "A framework to implement strategies in organizations", Management Decision, Vol. 41 No. 9, pp. 871-882.




Copyright © 2003, MCB UP Limited

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