TY  - JOUR
AB  - This article addresses a key issue: is strategic planning rewarded by the stock market? Using event‐study methodology, this article examined the market values of companies during the time period that they revealed information about their strategic planning focus, function or orientation. The results indicate that the stock market favors the long range‐planning horizon adopted by companies.
VL  - 38
IS  - 10
SN  - 0025-1747
DO  - 10.1108/00251740010379731
UR  - https://doi.org/10.1108/00251740010379731
AU  - Desai Ashay B.
PY  - 2000
Y1  - 2000/01/01
TI  - Does strategic planning create value? The stock market’s belief
T2  - Management Decision
PB  - MCB UP Ltd
SP  - 685
EP  - 693
Y2  - 2024/04/24
ER  -