Does strategic planning create value? The stock market’s belief

Ashay B. Desai (University of Wisconsin, Oshkosh, Wisconsin, USA)

Management Decision

ISSN: 0025-1747

Publication date: 1 December 2000

Abstract

This article addresses a key issue: is strategic planning rewarded by the stock market? Using event‐study methodology, this article examined the market values of companies during the time period that they revealed information about their strategic planning focus, function or orientation. The results indicate that the stock market favors the long range‐planning horizon adopted by companies.

Keywords

Citation

Desai, A. (2000), "Does strategic planning create value? The stock market’s belief", Management Decision, Vol. 38 No. 10, pp. 685-693. https://doi.org/10.1108/00251740010379731

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.