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Does it pay to be a first mover in e.commerce? The case of Amazon.com

Kamel Mellahi (Coventry Business School, Coventry University, Coventry, UK)
Michael Johnson (Coventry Business School, Coventry University, Coventry, UK)

Management Decision

ISSN: 0025-1747

Article publication date: 1 September 2000

Abstract

Using Amazon.com as a case study, the present research explores first mover (dis)advantages in e.commerce. It examines whether or not Amzon.com has sustained early mover advantages. What are these advantages? And how has Amazon.com reacted to late movers? Evidence generated from the case study suggests that the maintainability of first mover advantages in e.commerce depends on three main factors: continuous innovation, speed of implementation and patenting.

Keywords

Citation

Mellahi, K. and Johnson, M. (2000), "Does it pay to be a first mover in e.commerce? The case of Amazon.com", Management Decision, Vol. 38 No. 7, pp. 445-452. https://doi.org/10.1108/00251740010373458

Publisher

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MCB UP Ltd

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