Networking for marketing advantage

Abstract

States that networking theories have attracted increasing attention during the 1990s – although the network concept is certainly not new. Looks at the computer industry in Silicone Valley, California and the textile industry in Prato, central Italy. Discusses co‐operative behaviour and the relative advantages derived from such arrangements. Examines the slate industry in North Wales and, specifically, the decision by six long‐established slate quarries to come together to market their common product and promote Welsh slate at a global level. Aims to look at the industry’s past, present and future trends discovering how this inter‐firm collaboration aims to turn around the plight of industry.

Citation

Dennis, C. (2000), "Networking for marketing advantage", Management Decision, Vol. 38 No. 4, pp. 287-292. https://doi.org/10.1108/00251740010371757