To read the full version of this content please select one of the options below:

Networking for marketing advantage

Cheryl Dennis (School of Management and Business, University of Wales Aberystwyth, UK)

Management Decision

ISSN: 0025-1747

Article publication date: 1 May 2000

Abstract

States that networking theories have attracted increasing attention during the 1990s – although the network concept is certainly not new. Looks at the computer industry in Silicone Valley, California and the textile industry in Prato, central Italy. Discusses co‐operative behaviour and the relative advantages derived from such arrangements. Examines the slate industry in North Wales and, specifically, the decision by six long‐established slate quarries to come together to market their common product and promote Welsh slate at a global level. Aims to look at the industry’s past, present and future trends discovering how this inter‐firm collaboration aims to turn around the plight of industry.

Keywords

Citation

Dennis, C. (2000), "Networking for marketing advantage", Management Decision, Vol. 38 No. 4, pp. 287-292. https://doi.org/10.1108/00251740010371757

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited