Is corporate communications a strategic function?

Richard R. Dolphin (Independent Consultant, Foxhunters West Hatch)
Ying Fan (Lincoln School of Management, Lincoln, UK)

Management Decision

ISSN: 0025-1747

Publication date: 1 March 2000


Corporate communications, or public relations (PR) has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the role and tasks of corporate communication executives and discusses their status within organisational structure and the impact of corporate communications upon the formulation of corporate strategy.



Dolphin, R.R. and Fan, Y. (2000), "Is corporate communications a strategic function?", Management Decision, Vol. 38 No. 2, pp. 99-107.




Copyright © 2000, MCB UP Limited

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