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Is corporate communications a strategic function?

Richard R. Dolphin (Independent Consultant, Foxhunters West Hatch)
Ying Fan (Lincoln School of Management, Lincoln, UK)

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 2000

5275

Abstract

Corporate communications, or public relations (PR) has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the role and tasks of corporate communication executives and discusses their status within organisational structure and the impact of corporate communications upon the formulation of corporate strategy.

Keywords

Citation

Dolphin, R.R. and Fan, Y. (2000), "Is corporate communications a strategic function?", Management Decision, Vol. 38 No. 2, pp. 99-107. https://doi.org/10.1108/00251740010317450

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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