Is corporate communications a strategic function?

Richard R. Dolphin (Independent Consultant, Foxhunters West Hatch)
Ying Fan (Lincoln School of Management, Lincoln, UK)

Management Decision

ISSN: 0025-1747

Publication date: 1 March 2000

Abstract

Corporate communications, or public relations (PR) has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the role and tasks of corporate communication executives and discusses their status within organisational structure and the impact of corporate communications upon the formulation of corporate strategy.

Keywords

Citation

Dolphin, R.R. and Fan, Y. (2000), "Is corporate communications a strategic function?", Management Decision, Vol. 38 No. 2, pp. 99-107. https://doi.org/10.1108/00251740010317450

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.