TY  - JOUR
AB  - Suggests that the creation of a brand is an important element of the promotional process, and is central to the use of promotion to convey a consistent message to customers about the nature of the organization and its products. Defines the nature of a brand and of associated concepts, such as corporate identity and corporate image. Identifies the benefits and disadvantages of branding. Explores an approach to the creation of a brand for a library and information service.
VL  - 46
IS  - 4
SN  - 0024-2535
DO  - 10.1108/00242539710167922
UR  - https://doi.org/10.1108/00242539710167922
AU  - Rowley Jennifer
PY  - 1997
Y1  - 1997/01/01
TI  - Managing branding and corporate image for library and information services
T2  - Library Review
PB  - MCB UP Ltd
SP  - 244
EP  - 250
Y2  - 2024/04/24
ER  -