Public Relations in Academic Libraries

Abstract

A brief survey of the public relations industry is followed by an account of the specific applications of public relations to university libraries. The process begins with identification of the library′s aims and objectives and of its main client bodies. Discusses the full range of public relations skills, including interpersonal skills, service quality and library promotion by all means. Stresses the importance of public relations to a university library.

Citation

Aitufe, T.A. (1993), "Public Relations in Academic Libraries", Library Review, Vol. 42 No. 2. https://doi.org/10.1108/00242539310027002