Information Services and Products: A Marketing Approach within an Indian Context

Abstract

Classifies the various categories for marketing information services and products as: market research, clientele segmentation, product design, distribution and evaluation. Discusses these aspects and highlights the limitations of traditional marketing approaches to information services within an Indian context.

Citation

Kar, D.C. (1992), "Information Services and Products: A Marketing Approach within an Indian Context", Library Review, Vol. 41 No. 5. https://doi.org/10.1108/00242539210018814