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Information Services and Products: A Marketing Approach within an Indian Context

Library Review

ISSN: 0024-2535

Article publication date: 1 May 1992

Abstract

Classifies the various categories for marketing information services and products as: market research, clientele segmentation, product design, distribution and evaluation. Discusses these aspects and highlights the limitations of traditional marketing approaches to information services within an Indian context.

Keywords

Citation

Kar, D.C. (1992), "Information Services and Products: A Marketing Approach within an Indian Context", Library Review, Vol. 41 No. 5. https://doi.org/10.1108/00242539210018814

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited