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Advocacy and evidence for sustainable public computer access: Experiences from the Global Libraries Initiative

Janet Sawaya (Program Officer for the Global Libraries Initiative at the Bill & Melinda Gates Foundation)
Tshepo Maswabi (Advocacy and Outreach Specialist for the Sesigo project)
Resego Taolo (Senior Program Officer, Impact Assessment and Evaluation for the Sesigo project)
Pablo Andrade (Studies Department Manager of the BiblioRedes Program)
Máximo Moreno Grez (Audiovisual Communications Specialist, is in charge of the Marketing and Communications Department of the BiblioRedes Program)
Pilar Pacheco (Impact Assessment Specialist and Project Manager at the State Agency Culture Information Systems)
Kristine Paberza (Public Relations Manager at the State Agency “Culture Information Systems”)
Sandra Vigante (Public Relations Manager at the State Agency “Culture Information Systems”)
Agniete Kurutyte (Public Relations, Advocacy, and Outreach Coordinator at the Libraries for Innovation project)
Ugne Rutkauskiene (Impact Assessment Specialist at the “Libraries for Innovation” Project in Lithuania)
Jolanta Jeżowska (Advocacy and Outreach Specialist for the Library Development Program)
Maciej Kochanowicz (Needs Assessment and Impact Planning Specialist for the Library Development Program)

Library Review

ISSN: 0024-2535

Article publication date: 28 June 2011

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Abstract

Purpose

This paper aims to draw together the evidence‐based advocacy experience of five national programs focused on developing public access information and communications technologies (ICT) via public libraries as grantees of the Bill & Melinda Gates Foundation's Global Libraries Initiative.

Design/methodology/approach

The authors describe a common approach to strategic advocacy and to impact planning and assessment. They then outline the experience of each program in using a range of evidence to help meet specific advocacy objectives. They give particular attention to how each program is using specific evidence to convince key players of the importance of public access ICT provided by public libraries in meeting the objectives of the key players.

Findings

This collective experience shows that when advocating at the national level, statistical data and empirical evidence can demonstrate that public libraries contribute to stakeholders' goals. Such data can include technology skills that users have gained as well as how users improve their businesses, become better educated, and access government services. Common denominators from the programs include a disproportionate positive impact achieved (or anticipated) in rural communities and on relatively disadvantaged groups such as older workers, old people and unemployed people.

Practical implications

Both the general approach to evidence‐based advocacy described and the specific messages about targeting advocacy efforts on key players and on the service users who are most likely to benefit from public access ICT are of potential value to anyone planning a national, regional or local advocacy program focused on public libraries and their services.

Social implications

As the paper deals with global library advocacy issues, and impact planning, it is hoped it is a step towards more measurable social impact for libraries.

Originality/value

This is the first full public report of the Global Libraries approach to evidence‐based advocacy as conducted in the five countries represented in the paper. It is part of a steadily growing body of knowledge being amassed by Global Libraries about effective provision of public access ICT via public libraries in a range of countries.

Keywords

Citation

Sawaya, J., Maswabi, T., Taolo, R., Andrade, P., Moreno Grez, M., Pacheco, P., Paberza, K., Vigante, S., Kurutyte, A., Rutkauskiene, U., Jeżowska, J. and Kochanowicz, M. (2011), "Advocacy and evidence for sustainable public computer access: Experiences from the Global Libraries Initiative", Library Review, Vol. 60 No. 6, pp. 448-472. https://doi.org/10.1108/00242531111147189

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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