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The Philosophy of Branding

Stuart Hannabuss (Aberdeen Business School, Aberdeen, UK)

Library Review

ISSN: 0024-2535

Article publication date: 18 April 2008

Keywords

Citation

Hannabuss, S. (2008), "The Philosophy of Branding", Library Review, Vol. 57 No. 4, pp. 317-319. https://doi.org/10.1108/00242530810868760

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited