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Industrial training across geographic borders: the strategy of insuring single message delivery

Laurence Barton (Laurence Barton is a Crisis and Corporate Change Consultant based in Arizona, USA. He is former Vice‐President of Communications and Public Affairs at Motorola Inc.)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 July 1999

443

Abstract

Employee involvement in the design and implementation of industrial training programs often reflects the culture, language and specific managerial interests of those designing the program, as opposed to learner‐employees outside the boundaries of the design team. This article provides insight into how some organisations view this issue and what specific tools some are championing to launch programs that will have greater impact and success.

Keywords

Citation

Barton, L. (1999), "Industrial training across geographic borders: the strategy of insuring single message delivery", Industrial and Commercial Training, Vol. 31 No. 4, pp. 142-146. https://doi.org/10.1108/00197859910275728

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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