TY  - JOUR
AB  - Highlights the fact that foreign language (FL) training is a problematic area for many companies. Outlines five approaches to FL training that can be adopted by organizations, ranging from the “language for all” approach to a highly selective approach based on job analysis and individual assessment. Points out that these approaches can be realized in part or whole by two very different implementation strategies.
VL  - 28
IS  - 3
SN  - 0019-7858
DO  - 10.1108/00197859610115421
UR  - https://doi.org/10.1108/00197859610115421
AU  - Rees Jonathan I.
AU  - Rees Christopher J.
PY  - 1996
Y1  - 1996/01/01
TI  - Lost for words … and losing business
T2  - Industrial and Commercial Training
PB  - MCB UP Ltd
SP  - 8
EP  - 13
Y2  - 2024/09/20
ER  -