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Lost for words … and losing business

Jonathan I. Rees (Jonathan I. Rees is a Lecturer in Applied Linguistics and is based in the Japan Centre, University of Birmingham, Birmingham B15 2TT, UK)
Christopher J. Rees (Christopher J. Rees is a Senior Lecturer in Human Resource Management and is based in the Business and Management Department, University College, Salford, Frederick Road, Salford M6 6PU, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 June 1996

658

Abstract

Highlights the fact that foreign language (FL) training is a problematic area for many companies. Outlines five approaches to FL training that can be adopted by organizations, ranging from the “language for all” approach to a highly selective approach based on job analysis and individual assessment. Points out that these approaches can be realized in part or whole by two very different implementation strategies.

Keywords

Citation

Rees, J.I. and Rees, C.J. (1996), "Lost for words … and losing business", Industrial and Commercial Training, Vol. 28 No. 3, pp. 8-13. https://doi.org/10.1108/00197859610115421

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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