Lost for words … and losing business
Abstract
Highlights the fact that foreign language (FL) training is a problematic area for many companies. Outlines five approaches to FL training that can be adopted by organizations, ranging from the “language for all” approach to a highly selective approach based on job analysis and individual assessment. Points out that these approaches can be realized in part or whole by two very different implementation strategies.
Keywords
Citation
Rees, J.I. and Rees, C.J. (1996), "Lost for words … and losing business", Industrial and Commercial Training, Vol. 28 No. 3, pp. 8-13. https://doi.org/10.1108/00197859610115421
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited