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COMPUTERPHOBIA: TRAINING MANAGERS TO REDUCE THE FEARS AND LOVE THE MACHINES

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 June 1990

128

Abstract

The information revolution and proliferation of computers in the workplace has led to a new fear of target‐users, “computerphobia”. Fears confronting those who are not computer literate are examined and a comprehensive model for management development is suggested to encourage the computer‐anxious to use personal computers. The challenge confronting managers lies in overcoming these fears and protecting the organisation′s investments in its hardware and human resources. The model developed is composed of four steps, and by considering these steps, management may be able to create situations in which managers welcome technological changes as opportunities and not problems.

Keywords

Citation

Appelbaum, S.H. (1990), "COMPUTERPHOBIA: TRAINING MANAGERS TO REDUCE THE FEARS AND LOVE THE MACHINES", Industrial and Commercial Training, Vol. 22 No. 6. https://doi.org/10.1108/00197859010143165

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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