TY - JOUR AB - Purpose–This paper aims to demonstrate the value of physical experimentation in coaching to raise client awareness and enhance transformational potential.Design/methodology/approach–This action research case study involved working with an individual coaching client using an experimental Gestalt‐oriented approach.Findings–This study finds that physical experimentation during coaching can raise awareness for both client and coach and create powerful dynamics in and between them to catalyse change.Originality/value–This case study will help other coaching professionals to understand and apply a Gestalt‐oriented approach to their own thinking and practice. VL - 44 IS - 2 SN - 0019-7858 DO - 10.1108/00197851211202894 UR - https://doi.org/10.1108/00197851211202894 AU - Wright Nick PY - 2012 Y1 - 2012/01/01 TI - Just do it – a case study in Gestalt experimental coaching T2 - Industrial and Commercial Training PB - Emerald Group Publishing Limited SP - 67 EP - 74 Y2 - 2024/04/24 ER -