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Engagement and talent management of Gen Y

Anita Weyland (Partner at Andrum Consulting, London, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 4 October 2011




This article aims to underline that Generation Y have specific traits, needs and expectations and that it is vital that organizations understand these when looking to engage and support them and support in their development.


The article deals with defining who Generation Y are – how they behave and what motivates them. Based on these insights, it then explores what this means for an organization's culture, its working environment, the learning and development methods it deploys plus its overall management and especially its leadership.


The paper explains how understanding what motivates Generation Y and accommodating this does not require huge amounts of extra effort, just a different way of thinking and will increase their performance within companies and ultimately corporate success.


Engaging and developing Generation Y employees may seem like an onerous task. The paper shows that it is not about pandering to them but about eliminating blocks so that they can deliver the business of the future.



Weyland, A. (2011), "Engagement and talent management of Gen Y", Industrial and Commercial Training, Vol. 43 No. 7, pp. 439-445.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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