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Continuous organizational development (COD)

Benjamin Mwanzia Mulili (Doctor of Business Administration Candidate at Graduate College of Management, Southern Cross University, New South Wales, Australia)
Peter Wong (Lecturer at Graduate College of Management, Southern Cross University, New South Wales, Australia)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 6 September 2011

Abstract

Purpose

This paper aims to explore the need for organizations to adopt organizational development (OD) programs on a continuous basis as a way of coping with a changing business environment. Emphasis is to be laid on organizational learning due to its significance in enhancing organizational change and development.

Design/methodology/approach

The paper is based on an extensive literature review.

Findings

A wide range of organizational development (OD) intervention strategies exists. There is a need to adopt a coordinated approach in applying OD efforts for organizations to reap maximum benefits.

Research limitations/implications

This paper is theoretical and is not based on empirical findings.

Practical implications

Several recommendations are included in the paper. It is envisaged that adoption of the recommendations can assist an organization to achieve a sustainable competitive advantage.

Originality/value

The paper identifies several OD frameworks that can be tested in future research projects.

Keywords

Citation

Mwanzia Mulili, B. and Wong, P. (2011), "Continuous organizational development (COD)", Industrial and Commercial Training, Vol. 43 No. 6, pp. 377-384. https://doi.org/10.1108/00197851111160513

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited