TY - JOUR AB - Purpose–The purpose of this case study is to explore the relevance of experiential learning to apprentices in the current commercial and industrial market.Design/ methodology/ approach–Through exploring the history of The Outward Bound Trust and of experiential learning namely David A Kolb's summary of its relevance in education, Priest and Gass's encouragement for active questioning and the practical application of experiential learning by The Trust on behalf of major companies within the UK, this study aims to encourage and enlighten readers of its benefits. The four elements or phases of the experiential learning cycle: experiencing, reviewing, concluding and planning are explained and explored within this case study. The case study outlines how Airbus and the Volkswagen Group United Kingdom Ltd use apprentice training programmes as effective extensions of their own in‐house training.Findings–Experiential learning has been found to be a cost‐effective extension of in‐house apprentice development programmes with attendees benefiting from an increase in motivation, improvement in self‐awareness and personal responsibility, enhanced team work and improved communications skills. The results of these new and enhanced skills have been found by The Trust's clients to transfer effectively back to the workplace.Originality/value–This paper is of value and relevance to in‐house or external HR directors who may wish to consider experiential learning programmes for training apprentices. VL - 43 IS - 3 SN - 0019-7858 DO - 10.1108/00197851111123640 UR - https://doi.org/10.1108/00197851111123640 AU - Ritchie David PY - 2011 Y1 - 2011/01/01 TI - External experiential learning programmes for today's apprentices T2 - Industrial and Commercial Training PB - Emerald Group Publishing Limited SP - 179 EP - 184 Y2 - 2024/04/26 ER -