TY - JOUR AB - Purpose–The purpose of this paper is to share the learning gained from the experiences of The Glenmorangie Company in driving a step change in quality awareness within the business.Design/methodology/approach–The approach is taken in terms of raising standards in the organisation through a competency training and development programme, using a top‐down approach to deliver against stretching business targets.Findings–The approach used at The Glenmorangie Company echoes the findings documented in the CIPD research paper “Managing change: the role of the psychological contract”.Practical implications–When considering embarking on any programme requiring a step change in business performance where a change in culture is vital, this approach will enable you to optimise its success, gain employee support to ensure sustainability and improve both employee and business performance.Originality/value–This case study will be of value to all those involved in improving business performance, providing a clear, structured approach to the process of building effective learning interventions based on a clear understanding of the need to change. VL - 40 IS - 3 SN - 0019-7858 DO - 10.1108/00197850810868649 UR - https://doi.org/10.1108/00197850810868649 AU - Mathieson Morag AU - Blair Julia PY - 2008 Y1 - 2008/01/01 TI - Achieving luxury status through delivering a culture of uncompromising quality T2 - Industrial and Commercial Training PB - Emerald Group Publishing Limited SP - 146 EP - 151 Y2 - 2024/04/24 ER -