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Driving organisational change with internal coaching programmes: part two

David Rock (David Rock is the founder and CEO, Results Coaching Systems, Sydney, Australia.)
Ruth Donde (Global Consultant and Personal Manager at Results Coaching Systems, Auckland, Australia.)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 14 March 2008




The purpose of this two‐part paper is to outline a new way of utilising coaching to drive wide scale organisational change.


The various benefits to using internal coaches are illustrated by fleshing out the cost benefits, and highlighting a range of ways that organisations can integrate coaching into their people, performance and culture frameworks. The paper covers training, design and implementation issues as well as looking at aligning coaching models with the organisation's strategic approach; draws on extensive case studies and posits some best practice principles, then addresses some of the key questions around this topic. This paper also draws on interviews with over 50 internal coaches over two years, and several other research papers on this topic.


The paper illustrates how training leaders to be internal coaches is a more scalable, sustainable and robust approach to driving change and improving performance than hiring external coaches. Early indicators are showing significant increases in retention, engagement, productivity and performance, as well as ROI (17X), across organisations that have developed internal coaching.

Practical implications

Data are critical to understanding coaching impacts within organisational contexts. Thanks to those organisations using measurement, impacts to the business can be determined.


These positive data are significant for organisations making decisions around introducing coaching initiatives, driving organisational change or adopting a coaching culture.



Rock, D. and Donde, R. (2008), "Driving organisational change with internal coaching programmes: part two", Industrial and Commercial Training, Vol. 40 No. 2, pp. 75-80.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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