E‐learner experiences: what is the future for e‐learning?

Andrew Ettinger (Director of Learning Resources, at Ashridge, Berkhamsted, UK.)
Viki Holton (Senior Researcher, Ashridge, Berkhamsted, UK.)
Eddie Blass (Reserach Associate, at Ashridge, Berkhamsted, UK.)

Industrial and Commercial Training

ISSN: 0019-7858

Publication date: 1 June 2006



The purpose of this paper is to consider whether the future for e‐learning is as bright as it has previously been heralded, or whether it is likely to fade into the background over time.


The paper is based on 29 research case studies.


The importance of time and commitment are drawn out, suggesting that a slower pace of development may not necessarily be a bad thing. Organisations need to focus on what really matters – creating an environment that truly values learning, which for many may involved a substantial culture change. The importance of communication, promotion and marketing are presented, with the commitment from the top giving e‐learning the necessary status it needs in order for it to be taken seriously throughout the company. Selection of technology is also important as this can be a limiting factor to further e‐learning development.

Practical implications

Broader considerations for discussion as to whether an organisation is truly committed to an e‐learning future or not.


This article concludes the series by focussing on what the research tells us for the future development of e‐learning.



Ettinger, A., Holton, V. and Blass, E. (2006), "E‐learner experiences: what is the future for e‐learning?", Industrial and Commercial Training, Vol. 38 No. 4, pp. 208-212. https://doi.org/10.1108/00197850610671991

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Copyright © 2006, Emerald Group Publishing Limited

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