TY  - JOUR
AB  - Purpose–The purpose of this paper is to describe and critique “blended learning”, with examples of the use of this approach to delivering learning.Design/methodology/approach–The paper contains information from leading authorities in the UK on e‐learning and blended learning – the eLearning Network, the e‐Learning Centre and Learning Light – along with comments from leading providers of blended learning, including Echelon Learning, Open Mind, Tata Interactive Systems and Trainer1.Findings–Blended learning is not new and has its critics, but the key principle behind this concept – that learning activities must be appropriate for the learners, not only with regard to their learning preferences but also within the context of their organisation culture – is vital to producing a successful learning programme.Practical implications–The paper argues that blended learning can – and does – work, providing effective learning solutions. However, it is more important to find an appropriate learning solution – which may well be some sort of blended learning. This calls for a disciplined approach to designing learning solutions, by professionals who have experience in organisational behaviour, pedagogy and learning technologies.Originality/value–Highlights the principle that learning activities must be appropriate, not only with regard to learners' learning preferences but also within the context of their organisation culture.
VL  - 38
IS  - 4
SN  - 0019-7858
DO  - 10.1108/00197850610671964
UR  - https://doi.org/10.1108/00197850610671964
AU  - Little Bob
PY  - 2006
Y1  - 2006/01/01
TI  - Shaping the blends
T2  - Industrial and Commercial Training
PB  - Emerald Group Publishing Limited
SP  - 190
EP  - 195
Y2  - 2024/09/25
ER  -