The nine myths of e‐learning implementation: ensuring the real return on your e‐learning investment

Lance Dublin (Independent Management Consultant in Learning and Change Management, Lance Dublin Consulting, San Francisco, California, USA. E‐mail:

Industrial and Commercial Training

ISSN: 0019-7858

Publication date: 1 December 2004


Having a great e‐learning strategy and having great e‐learning programs are just no guarantee of success. Without a clear and well‐thought‐out implementation strategy and plan, one's e‐learning efforts will most likely fall far short of one's goals, learners' needs and management expectations. What often gets in the way of successful implementation are the myths that have seemingly become e‐learning folklore. In this article nine of these myths are explored, along with how they impact one and one's organization. Ensuring the real return on one's e‐learning investment requires not only that one dispels these myths, but also that one clarifies what can and should be expected. Expectations, although less measurable than hard investments, are most often far more important. Expectations drive decisions. Expectations drive behavior. And expectations drive results.



Dublin, L. (2004), "The nine myths of e‐learning implementation: ensuring the real return on your e‐learning investment", Industrial and Commercial Training, Vol. 36 No. 7, pp. 291-294.

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Copyright © 2004, Emerald Group Publishing Limited

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