Corporate culture – the integrated patterns of human behavior that describe “how we do things around here” – is making a comeback in business literature and discussion. It is an important tool for winning the hearts, minds, and commitment of people. Some believe it is the intangible that provides a sustainable competitive advantage in a world where products and services are commodities. This article asserts that changing performance is the critical component in any culture change initiative. It describes the components that influence an organization’s culture and provides seven indicators that your organization’s culture might be in trouble. Finally, the author draws on over 20 years of experience to offer five practical strategies to change performance and change an organization’s culture.
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