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Developing a corporate learning strategy

Colin Coulson‐Thomas (Colin Coulson‐Thoma is a Professor at Luton Business School, Luton, and a Chairman of ASK Europe plc, Cotoco Ltd and Adaptation Ltd, Cambridgeshire, UK.)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 June 2000

Abstract

Corporate learning is at a crossroads. Existing courses and facilities are nearing the end of their useful lives, and there are new learning approaches and technologies to consider. A survey of the corporate learning plans and priorities of 69 organisations suggests there is widespread confusion and a lack of direction. Many courses are excessively general and fail to address particular requirements. The focus is overwhelmingly internal and on organisational needs. Individual aspirations and the requirements of customers and business partners are being overlooked. Existing information and knowledge are being shared, but training and development activities are contributing little to the creation and exploitation of new knowledge and intellectual capital. Opportunities for collaboration are being missed. In many companies training and development remain a cost although they could provide the basis for generating new income streams and become a significant business in their own right.

Keywords

Citation

Coulson‐Thomas, C. (2000), "Developing a corporate learning strategy", Industrial and Commercial Training, Vol. 32 No. 3, pp. 84-88. https://doi.org/10.1108/00197850010381232

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited