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Wine routes in Northern Greece: consumer perceptions

Irene Tzimitra‐Kalogianni (School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Afroditi Papadaki‐Klavdianou (School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Anastasia Alexaki (School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Efthimia Tsakiridou (School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 December 1999

2208

Abstract

Attempts to identify consumer perceptions about wine and wine attributes in Greece. In addition, a brief presentation of the development of wine routes in Greece is considered. According to the results, wine emerges as a staple kind of drink in everyday meals, and seems to be more preferable compared to other alcoholic drinks. Furthermore, taste, clarity, appelation of origin, aroma and label are the most important wine attributes expressed by Greek consumers. Taking into account that Greece is one of the most important wine producing countries in the EU, an effective wine promotion policy needs to be organised. In the light of the interdependence between the new activities introduced by regional wine enterprises and the consumer level of information about “typical wines”, further market research could improve wine promotion both in Greek and the European markets.

Keywords

Citation

Tzimitra‐Kalogianni, I., Papadaki‐Klavdianou, A., Alexaki, A. and Tsakiridou, E. (1999), "Wine routes in Northern Greece: consumer perceptions", British Food Journal, Vol. 101 No. 11, pp. 884-892. https://doi.org/10.1108/00070709910301391

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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