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Fast food in Istanbul

Leo Paul Dana (Nanyang Technological University, Singapore)
Teresa E. Dana (Nanyang Technological University, Singapore)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 1999

2255

Abstract

A neighbourhood fast‐food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.

Keywords

Citation

Paul Dana, L. and Dana, T.E. (1999), "Fast food in Istanbul", British Food Journal, Vol. 101 No. 5/6, pp. 490-492. https://doi.org/10.1108/00070709910278497

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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