Fast food in Istanbul
Leo Paul Dana
(Nanyang Technological University, Singapore)
Teresa E. Dana
(Nanyang Technological University, Singapore)
2255
Abstract
A neighbourhood fast‐food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.
Keywords
Citation
Paul Dana, L. and Dana, T.E. (1999), "Fast food in Istanbul", British Food Journal, Vol. 101 No. 5/6, pp. 490-492. https://doi.org/10.1108/00070709910278497
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited