S. David Soda Water Factory
Leo Paul Dana
(Nanyang Technological University, Singapore)
1476
Abstract
This case is about a small bottling plant which until recently operated in a protected market. Recently, foreign players such as Coca‐Cola and Pepsi have appeared, eager to engulf little players. S. David is under attack, but he had a competitive advantage in a niche market.
Keywords
Citation
Paul Dana, L. (1999), "S. David Soda Water Factory", British Food Journal, Vol. 101 No. 5/6, pp. 456-462. https://doi.org/10.1108/00070709910278433
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited