Lublin Coca‐Cola Bottlers Ltd
Leo Paul Dana
(Nanyang Technological University, Singapore and the Manchester Metropolitan University, UK)
Claudio Vignali
(Nanyang Technological University, Singapore and the Manchester Metropolitan University, UK)
4032
Abstract
Coca‐Cola is relatively standardised around the world. However, expansion into Poland was exceptionally challenging. This case is about the entry of Coca‐Cola into the Polish market. The reader realises that there are important differences within Poland to consider.
Keywords
Citation
Paul Dana, L. and Vignali, C. (1999), "Lublin Coca‐Cola Bottlers Ltd", British Food Journal, Vol. 101 No. 5/6, pp. 447-455. https://doi.org/10.1108/00070709910278424
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited